So here’s the deal: I love technology designed in the colour of white. On the contrary, by no means am I an Apple fan boy; the only Apple product I’ve reduced myself to is the Macbook Pro that I’m typing on right now. This affinity for cool white accessories has less to do with aggressive devotion to Apple products, and more to do with minimalism, elegance, and modern design. A fantastic contrast...
Remember that Brendan Fraser flick, Encino Man? I love the caveman shock with every confrontation in the modern day. And that’s exactly how the average person reacts when technology reaches another futuristic milestone. Mobile and tablet devices. App technology. Wearable tech. We live in exciting times. But which companies puts branding at the same importance as product development? The days of press releases written in robot speak and incomprehensible model numbers is over. It’s time to combine both form and function.