Joining the likes of Facebook, Instagram and Twitter, Samsung has introduced a new social media app called Waffle. The application is all about collaboration, as it allows you and your friends to share notes and illustrations and in turn add images and doodles to existing pictures or messages, thus creating a collaborative story or forum. A product of Samsung’s Creativity Lab, or C-Lab, Waffle is...
Remember that Brendan Fraser flick, Encino Man? I love the caveman shock with every confrontation in the modern day. And that’s exactly how the average person reacts when technology reaches another futuristic milestone. Mobile and tablet devices. App technology. Wearable tech. We live in exciting times. But which companies puts branding at the same importance as product development? The days of press releases written in robot speak and incomprehensible model numbers is over. It’s time to combine both form and function.